Tuesday, 29 May 2012
Monday, 28 May 2012
Final Products: UPDATE
Today I was informed by Samantha that she required ALL the deliverables I had created for her branding. This put me in a little bit of a blind panic. She has a deadline of 3pm tomorrow. I have no print sessions left. If I had known this was the case a few weeks ago I would have organised it to give myself a little more time to create duplicates for myself.
Unfortunately this means I will not be submitting any physical products for the brief. I will try to get as many good product shots as I can before the products are taken off my hands at 3pm tomorrow. But I am slightly worried that without physical objects, you will not be able to gauge the effort an care that was put into assembling them. Nor will the stick choices be evident. Ugh, fashion. Just another reason to add to the long list of reasons why I have not enjoyed this brief.
Unfortunately this means I will not be submitting any physical products for the brief. I will try to get as many good product shots as I can before the products are taken off my hands at 3pm tomorrow. But I am slightly worried that without physical objects, you will not be able to gauge the effort an care that was put into assembling them. Nor will the stick choices be evident. Ugh, fashion. Just another reason to add to the long list of reasons why I have not enjoyed this brief.
Sunday, 27 May 2012
Printed & Assembled Packaging Items
Today I was able to print and assemble the exterior packaging for Samanatha's collection. This included a double sided print for the bag, and a double sided print for the box found inside the bag.
The bag itself is printed on one sided 300 gsm silver stock. The logo is featured on just one side. Black eyelets have been used to hold the 5mm black rope for the handles. Inside the bag is a repeated pattern of a white tryptik triangle on a black background. I was initially unable to print double sided on the stock as the silver side did not absorb the ink. I had to wait a while, actually a whole day, for it to dry and then feed it back through to achieve the desired effect. Even though this was a little frustrating, I was very pleased with the final results, and if needed would do the same thing again.
Inside the silver bag is a constructed black box, complete with printed tracing paper for extra padding. The box itself is incredibly simple in design, but this is what Samantha requested so I was left no other option than adhering to her requirements. I tried to bring a little something extra to the product by having a a repeated pattern placed on the bottom of the bottom part, and a single triangle on the inside of the top part.
Below is an image of what the box looks like within the bag. The fit is quite snug, but due to the large nature of Samantha's garments and the printing restrictions I was faced with I could only do my best.
The bag itself is printed on one sided 300 gsm silver stock. The logo is featured on just one side. Black eyelets have been used to hold the 5mm black rope for the handles. Inside the bag is a repeated pattern of a white tryptik triangle on a black background. I was initially unable to print double sided on the stock as the silver side did not absorb the ink. I had to wait a while, actually a whole day, for it to dry and then feed it back through to achieve the desired effect. Even though this was a little frustrating, I was very pleased with the final results, and if needed would do the same thing again.
Inside the silver bag is a constructed black box, complete with printed tracing paper for extra padding. The box itself is incredibly simple in design, but this is what Samantha requested so I was left no other option than adhering to her requirements. I tried to bring a little something extra to the product by having a a repeated pattern placed on the bottom of the bottom part, and a single triangle on the inside of the top part.
Below is an image of what the box looks like within the bag. The fit is quite snug, but due to the large nature of Samantha's garments and the printing restrictions I was faced with I could only do my best.
Final Product Shots
Today I managed to complete my fashion branding brief. It was a real struggle to work to my schedule when Samantha had been given an extension. She was working towards dates that meant I had very little time to bring together resolutions and have them printed on the right stock and to the right format.
Below is a shot of the business cards. Having designed the logo quite a while ago this was a part of her stationery that I was able to stay on stop of. It took a lot for me to receive her approval. Let's just say she wasn't scared to make her opinions known. I advised that a triangular business card was perhaps not the best option, but she insisted. Nevertheless I am pleased with results, and think this unique approach sets her apart from the rest of her graduating year. Something she wanted more than anything.
Another deliverable I was able to complete today was the triangular look book. After being given the images only a few days ago, I was left just a few days to develop a design that was both practical and satisfied her quirky requirements. The book itself was printed in three X3 sections, resulting in a 46 page publication, with additional front and reverse covers. I bound the publication with a coptic stitch, and then covered the seam with a strip of black cotton Samantha had used in her collection.
Below are a few product shots that show the book layout in action. It took a while to figure out how the images and text would be printed correctly, but I was incredibly proud when it all came together with no complications.
Below is a shot of the business cards. Having designed the logo quite a while ago this was a part of her stationery that I was able to stay on stop of. It took a lot for me to receive her approval. Let's just say she wasn't scared to make her opinions known. I advised that a triangular business card was perhaps not the best option, but she insisted. Nevertheless I am pleased with results, and think this unique approach sets her apart from the rest of her graduating year. Something she wanted more than anything.
Another deliverable I was able to complete today was the triangular look book. After being given the images only a few days ago, I was left just a few days to develop a design that was both practical and satisfied her quirky requirements. The book itself was printed in three X3 sections, resulting in a 46 page publication, with additional front and reverse covers. I bound the publication with a coptic stitch, and then covered the seam with a strip of black cotton Samantha had used in her collection.
Below are a few product shots that show the book layout in action. It took a while to figure out how the images and text would be printed correctly, but I was incredibly proud when it all came together with no complications.
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