To begin working on the alphabet for my fashions branding brief I started with the first letter of the alphabet and experimented with several different compositions. Though all the letters may seem similar there are subtle changes that have been to each one. I feel as I progressed through the experimentation the outcomes became more and more effective, and a lot more striking. My only fear for this typeface is that the more detail I add the less legible it becomes. I will have to continue to ask for the opinions of peers who are not as closely related to the brief as I am to gain completely impartial input.